What Google just announced at its IO conference is a bombshell for the future of the company.  For years the search giant has witnessed the chipping away of its core product, search, due to the rise of mobile applications & their siloed-off experiences.  Users are engaging more & more with programs that have no attachment or often need for search on the broad web, & as a result its position as the owner of user habits, interests, & needs on the internet has looked increasingly at risk.  Today the company demoed a new feature of its Android OS which allows its Now service (a dashboard of notifications focused on your life & interests) to plug in as a layer that essentially hovers above any app running on a phone or tablet.  Activated by the home button, it's always there.  This means that a user can get contextual search information around almost anything you're doing, provided there is text & data that can be pulled from the app itself.  And the best part is that developers won't have to make any changes to their existing software to allow the new service, dubbed Now on Tap, to bring search & context into the user's view.  This is a major move for 2 reasons.  The first is that it really brings GOOG back to a place of dominance as the glue that holds digital life together.  But secondly, it starts to show how GOOG can be an interconnecting layer between the apps themselves, a kind of neutral staging ground between one action & another.  This is a sea-change for how to use mobile devices & how mobile apps interact with one another.  Currently, OS-defined tools which let apps interact with each other (with rules defined by the OS-makers, not developers).  However Now on Tap is aware enough of the core functions of those apps that it can predict what you'd most likely want to do with them, & then execute on those needs.  That's the ultimate promise of Now on Tap, & it's a game changing one.  The service is as impressive, there's a whole new world ahead of us for devices.  One that's more connected than ever.  The stock lost a penny.  If you would like to learn  more about GOOG, click on this link:
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